About

“We spend a lot of time designing the bridge, but not enough time thinking about the people who are crossing it.” – Dr. Prabhjot Singh, Director of Systems Design at the Earth Institute.

Hello!

I’m Asla, a London-based UX/UI designer with a passion to bring technology and people together through engaging digital products. 

To me, design is touching people’s hearts through visual sensations and meaningful experiences. I get great pleasure from unpacking user research findings into compelling needs and insights; scoping a specific and meaningful challenge, and using those to step beyond the obvious to generate design solutions that solves user problems for my clients.

I actively further my knowledge of new technologies and methodologies to stay up-to-date with current advancements and design trends in the industry. Outside of work, I love spending time with my loved ones, especially my baby nephew. I also very much enjoy planting and cooking – the definition of a perfect Saturday evening for me is having friends over for a dinner and spending quality time.

With an academic background in engineering and 7+ years of experience in advertising, I pride myself on being a creative problem-solver with strong project managements skills and great attention to detail. 

Asla photo.png